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See my interview on InsideCRM December 9, 2008

Posted by Elana Anderson in Database Marketing, Integrated Marketing, Marketing, Marketing Technology.
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2 comments

I’ve gotten some comments and emails from blog readers recently asking me where I’ve been and why I haven’t posted lately. SORRY! The new job at Unica has been very, very busy – somewhat all consuming really. I have been traveling a ton recently and spending a lot of time with customers and prospects. I will pull myself together and share some more detailed thoughts soon.  

In the mean time, here are a couple of links to recent publications and events:

I’ll be back again soon.

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Participate in Forrester Research Direct Marketing Survey August 31, 2008

Posted by Elana Anderson in Database Marketing, Marketing Technology.
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3 comments

My former colleagues at Forrester Research have launched a survey focused on marketing technology usage and adoption as well as marketer’s relationships with internal and external partners. The survey is global in scope and focused on marketing decision-makers having broad responsibility over direct and relationship marketing programs. In exchange for participating in the survey, Forrester is offering a free copy of a recent report and will also share the research report(s) that result from the survey once they are published.

If you are a marketing decision-maker from a large company, please take 10-15 minutes to respond to the survey. Thank you in advance for your participation!