See my interview on InsideCRM December 9, 2008Posted by Elana Anderson in Database Marketing, Integrated Marketing, Marketing, Marketing Technology.
Tags: Campaign Management, EMM, Interactive Marketing, Marketing Automation
I’ve gotten some comments and emails from blog readers recently asking me where I’ve been and why I haven’t posted lately. SORRY! The new job at Unica has been very, very busy – somewhat all consuming really. I have been traveling a ton recently and spending a lot of time with customers and prospects. I will pull myself together and share some more detailed thoughts soon.
In the mean time, here are a couple of links to recent publications and events:
- 10 Questions For Unica’s Elana Anderson
- Webcast: Unifying Inbound and Outbound Marketing Communications: the Next Generation of Campaign Management
- The Evolving Marketing Platform: How Unica Makes Marketing Interactive
I’ll be back again soon.
Participate in Forrester Research Direct Marketing Survey August 31, 2008Posted by Elana Anderson in Database Marketing, Marketing Technology.
Tags: EMM, Enterprise Marketing Management, Forrester Research, Marketing Automation, Technology Adoption
My former colleagues at Forrester Research have launched a survey focused on marketing technology usage and adoption as well as marketer’s relationships with internal and external partners. The survey is global in scope and focused on marketing decision-makers having broad responsibility over direct and relationship marketing programs. In exchange for participating in the survey, Forrester is offering a free copy of a recent report and will also share the research report(s) that result from the survey once they are published.
If you are a marketing decision-maker from a large company, please take 10-15 minutes to respond to the survey. Thank you in advance for your participation!