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Participate in Forrester Research Direct Marketing Survey August 31, 2008

Posted by Elana Anderson in Database Marketing, Marketing Technology.
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My former colleagues at Forrester Research have launched a survey focused on marketing technology usage and adoption as well as marketer’s relationships with internal and external partners. The survey is global in scope and focused on marketing decision-makers having broad responsibility over direct and relationship marketing programs. In exchange for participating in the survey, Forrester is offering a free copy of a recent report and will also share the research report(s) that result from the survey once they are published.

If you are a marketing decision-maker from a large company, please take 10-15 minutes to respond to the survey. Thank you in advance for your participation!

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Goin’ corporate again… June 4, 2008

Posted by Elana Anderson in Marketing, Marketing Technology.
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4 comments

Well folks, wanted to let everyone know that I’m going back to work for “the man” and his name is Yuchun Lee. As of Monday, I am officially on staff at Unica where I will lead product marketing and strategy (link to press release). I’m really excited about this move. When I left Forrester, I told my friends and colleagues that I was tired of just talking about technology enabled marketing. I said that I wanted to put my ideas into action and go and build something. Who better to do it with than the leading company in the sector? 

I will continue blogging and, although I will no longer be a true independent, I will continue to keep my blog going in the same vein and not use it as place for shameless promotion of my company. It’s also my hope to tap some of the smart minds at Unica and get them into the blogosphere as well.

In fact, check out my colleague Akin Arikan publishes an excellent blog: Multichannel Metrics. Akin also just published a book, Multichannel Marketing (which I reviewed before I knew I was going to Unica). The book includes a lot of great examples and tactical advice. It also does a great job introducing marketers from different disciplines (e.g., direct marketing and web analytics) to one another and making the case for why deeper collaboration can yield multiplicative results. For another reviewer’s opinion on the book, see Jim Novo’s comments on his blog.