Integrated Lead Management Best Practices April 11, 2008Posted by Elana Anderson in Integrated Marketing, Marketing, Marketing Strategy, Marketing Technology.
Tags: B2B Marketing, Demand Generation, Lead Generation, Lead Management, Lead Nurturing
Last week I participated in a Webinar — moderated by Bob Thompson of CustomerThink and sponsored by the good folks at Citrix Online. My portion of the event focused on helping marketers think about how to leverage Webinars as part of an integrated lead nurturing program. Here’s the overview:
How to Retain and Nurture Valuable Webinar Leads
Don’t let your webinar prospects fritter away. View this on-demand Webinar to hear Elana Anderson, founder of NxtERA Marketing, and Beth Gilbert of Citrix Online discuss the tactics B2B marketers can use to leverage Webinars in an integrated lead-nurturing program.
View this on-demand Webinar to help you:
• Understand the role that Webinars play in lead
• Know how to leverage Webinars in an
integrated lead-nurturing program.
• Identify marketing tactics and technologies that
help integrate lead-development and nurturing
Not that I am biased, but the Webinar shares a lot of great content packed into 45 minutes. If your company leverages Webinars to generate leads or if you struggle with lead quality and lead management, I think you will find it time well spent. Here’s the link. Please feel free to contact me with feedback. Cheers.