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The weekly catalog take in my household October 26, 2007

Posted by Elana Anderson in Customer Experience, Database Marketing, Marketing, Online Marketing.
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Catalogs                    Catalog Poundage

To further the points I made in yesterday’s post, I thought I’d display the volume of catalogs that come into my household on a weekly basis. I get rid of them every weekend so the picture shows what arrived in my mailbox between Monday and Thursday. The stats: a grand total of 41 catalogs weighing in at 12.2 lbs. And the holiday season is just getting started!

 Why do I get so many catalogs? I am an avid online shopper. It is a matter of pride to me that I haven’t set foot in a store (other than Costco) to do any holiday shopping since 2000. But, I don’t think that individuals that shop online expect — or want — to be overwhelmed with catalogs as a result. To my point yesterday: we in the direct marketing industry need to be leaders in driving the solution. Starting with opt-in (or at least opt-out) to catalogs is a reasonable place to start.

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