In case you missed this… October 15, 2007Posted by Elana Anderson in Customer Experience, Marketing.
Tags: Consumer Marketing, Market Research
We’ve been talking for years now about consumers are in control and marketers need to change their approach. Marketers need to get to know their customer — listen, interact, establish a dialog. A colleague at Forrester turned me on to The Breakup video by Geert Desager a couple of days after it was published back in May. I showed the video in June at Cheetahmail‘s Client Summit and the audience loved it. I’m still running across lots of you who haven’t seen it. So, if you haven’t yet had the pleasure, take a peek — it’s hilarious.