My passion is data-driven marketing and technologies that help companies increase their focus on customer needs and improve marketing performance. I joined Unica in June 2008 as vice president of product marketing and strategy. For years, I’ve worked with clients as a consultant to develop relationship marketing strategy, build database marketing capabilities, leverage customer analytics, and understand and select marketing technologies that enable customer-centric marketing transformation. Now I hope to play a significant role in building technologies that help marketers make the transition.
Prior to Unica I spent five years at Forrester Research where I was Vice President and Research Director leading Forrester’s marketing practice. Prior to Forrester, I was VP of Customer Operations at Web Dialogs (acquired by IBM 8/2007) which offers Web callback (click-to-call) and collaboration (think WebEx) services to ISPs, telecom carriers, and enterprises. And, before that, I spent a dozen years in the consulting industry — first with Accenture (at that time it was Andersen Consulting) and then with Tessera Enterprise Systems (acquired by iXL — ughh! — in 2000).
I graduated from the University of Virginia (Wahoowa!) in 1989.
My “MBA” was to swim and flourish as a young ”Android” (as they called us then) leading a $10M engagement and managing 35 consultants from countries across the globe including: USA, Ireland, China, Denmark, Norway, Belgium, and Mexico. Ultimately, I married one of the consultants from Denmark (those Danes sure know their C++).