jump to navigation

Goin’ corporate again… June 4, 2008

Posted by Elana Anderson in Marketing, Marketing Technology.
Tags: , , , , ,
trackback

Well folks, wanted to let everyone know that I’m going back to work for “the man” and his name is Yuchun Lee. As of Monday, I am officially on staff at Unica where I will lead product marketing and strategy (link to press release). I’m really excited about this move. When I left Forrester, I told my friends and colleagues that I was tired of just talking about technology enabled marketing. I said that I wanted to put my ideas into action and go and build something. Who better to do it with than the leading company in the sector? 

I will continue blogging and, although I will no longer be a true independent, I will continue to keep my blog going in the same vein and not use it as place for shameless promotion of my company. It’s also my hope to tap some of the smart minds at Unica and get them into the blogosphere as well.

In fact, check out my colleague Akin Arikan publishes an excellent blog: Multichannel Metrics. Akin also just published a book, Multichannel Marketing (which I reviewed before I knew I was going to Unica). The book includes a lot of great examples and tactical advice. It also does a great job introducing marketers from different disciplines (e.g., direct marketing and web analytics) to one another and making the case for why deeper collaboration can yield multiplicative results. For another reviewer’s opinion on the book, see Jim Novo’s comments on his blog.

About these ads

Comments»

1. John Gillett - June 10, 2008

Good luck at Unica — I look forward to using next genration of technolog tools for marketing!

2. Ardath Albee - June 12, 2008

Congratulations, Elana! Looks like a good fit for what you want to do.

I wish you the best.

3. loguelurrehah - December 14, 2009

What’s up – This is a great place

Just registered and wanted to say hello.

4. Immoccaxbic - January 6, 2010

NationalClicks.com has over 20 Free Social Communties dedicated to your favorite fantasy.

You don’t have a favorite fantasy? You should.

Maybe its Hot Teachers, Hot Mom’s, Hot Wives, Lingerie, Daisy Dukes, Nip Slips, Sexy Legs, Booty or Panties.

Don’t worry, we have you covered.

With over 20 Free Hot Social Communities to upload Pictures, Videos and Blogs we are sure to have what you want.

Check it out, have some fun, interact and enjoy all the free stuff.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: