Comments on: Marketers, Welcome To 2008! http://nxteramarketing.com/2008/01/08/marketers-welcome-to-2008/ Elana Anderson's musings, ideas, and -- sometimes -- random thoughts about data-driven marketing. Mon, 30 Jan 2012 16:04:26 +0000 hourly 1 http://wordpress.com/ By: Elana Anderson http://nxteramarketing.com/2008/01/08/marketers-welcome-to-2008/#comment-102 Mon, 04 Feb 2008 21:09:18 +0000 http://nxteramarketing.wordpress.com/2008/01/08/marketers-welcome-to-2008/#comment-102 Hi John,
I believe that “green marketing” will be an increasingly big deal for marketers in the years to come — particularly those that are pumping out tremendous volumes of direct mail. Catalog Choice, for example, has been stirring up a tremendous amount of buzz with its online service that allows consumers to request to opt out of catalogs that they receive. I was on a rant about this topic in the blog a few months ago (see post: http://nxteramarketing.wordpress.com/2007/10/24/catalogers-green-is-in/).

But, granted, green marketing is very different than green product development. At the end of the day, I believe this is driven by consumers. Consumers are becoming more environmentally conscious and they want to do business with companies that are also environmentally conscious. You have to admit that It is a bit ludicrous to think that an outdoorsy cataloger might send out 60 catalogs a year to a single household.

You can extend this logic to corporations too. They want to be able to say they are green and tell the world what they are doing to contribute, they had better walk the talk. There’s growing attention to Green IT. Our former boss, Chris Mines over at Forrester is now focusing his efforts on the subject. In addition to my points about consumers, legislation around carbon emissions and such will also force companies to think about things like how green the technology products they are purchasing are…. I laughed when I saw your comment too, but as I thought about it more, I’m willing to bet you’re going to see more and more of those slides…

]]> By: jragsdale http://nxteramarketing.com/2008/01/08/marketers-welcome-to-2008/#comment-98 Tue, 29 Jan 2008 18:05:27 +0000 http://nxteramarketing.wordpress.com/2008/01/08/marketers-welcome-to-2008/#comment-98 Hi Elana!
RE: Social conscience: How big of a deal is ‘green marketing?’ I recently did a webcast with a vendor who had a slide on how green their product was. I made fun of them. Are companies really going to make purchase decisions for hardware and software based on the vendor’s carbon footprint? I’m talking about CRM software, not Hummers!
–John

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